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Sumire Stanislawski
スミレ スタニスロスキー

Associate Professor
Marketing
  • B.A., Simon Fraser University
  • M.A., Waseda University
Contact
sstanisl[at mark]tiu.ac.jp

Sumire STANISLAWSKI

Biographical Statement

Sumire Stanislawski obtained her Bachelor of Business Administration degree in 2004 with a major in Marketing and Management & Organization Studies at Simon Fraser University in British Columbia, Canada. She came to Japan in 2006 to pursue her graduate education at Waseda University. She majored in Labour Economics for her Master of Arts degree and majored in Marketing Theory for her doctoral program. She was a research associate for Waseda University’s Faculty of Commerce from 2012 to 2014, and is currently an associate professor for the Institute for International Strategy (IIS) at Tokyo International University. Her primary research interest is sustainability in marketing and consumption. Current research topics include socially responsible consumers, cause-related marketing, and ouen consumption. She has presented at the Association of Consumer Research in the US and various marketing conferences in Japan.

Selected Publications by Sumire Stanislawski

  • 2016
  • Ohira, S., Stanislawski, S., and Sonobe, Y. “Decision Making Factors for Cause-Related Marketing Products: The Influence of Skepticism on Consumer Behavior in Japan.” Bulletin of Nikkei Advertising Research Institute, Vol. 285, pp. 10-17.
  • 2015
  • Stanislawski, S., Sonobe, Y., and Ohira, S. “Consuming to Help—Post-Disaster Consumption in Japan,” Asia Pacific Advances in Consumer Research, Vol. 11, pp. 76-79.
  • 2015
  • Ohira, S., Sonobe, Y., and Stanislawski, S. “Study of Social Consumers in Japan—Clarification of Decision-Making Processes of CRM products,” Journal of Marketing & Distribution, Vol. 17, No. 4, pp. 61-89.
  • 2015
  • Ohira, S, Stanislawski, S., and Sonobe, Y. “Characteristics of Social Consumers in Japan.” Chiba University of Commerce Review, Vol. 53, No. 1, pp. 59-78.
  • 2014
  • Stanislawski, S., Sonobe, Y., and Ohira, S. “Japanese Consumers’ Responses to Cause-Related Marketing on Product Packaging.” In Japan Forum of Business and Society (Ed.), Business and Society Series: CSR and Corporate Governance, Vol.3, pp.161-183
  • 2013
  • Stanislawski, S., Sonobe, Y., and Ohira, S. “Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan.” Advances in Consumer Research, Vol. 41, pp. 321–325.
  • 2013
  • Ohira, S., Sonobe, Y., and Stanislawski, S. “Solving Social Issues through Consumption” (in Japanese). In Japan Forum of Business and Society (ed.). Business and Society Series, Vol. 2. Chikura Publishing, Tokyo. Pp. 115–142.
  • 2011
  • “The Service-Dominant Logic of Marketing and the Ethics of Co-Creation.” The Bulletin of the Graduate School of Commerce, Waseda University 73: 109–133.