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IT Business Concentration Module

Digitize Your Future

If computers and information technology sparks your interest, the practical courses within this concentration are right up your alley.

Big Data and Analytics
Consumer Behavior
This course is an intermediate level course that builds on students' marketing knowledge learned in "Principles of Marketing." Students will apply their understanding of these basic principles of marketing to examine consumers, consumer culture, and consumer behavior from a global perspective. Students will learn how consumers behave in the globalized marketplace. International and Japanese case studies will be used as the basis for in-class discussions and analysis. "Principles to Marketing" is required as a prerequisite for this course. "Marketing Strategy" is also recommended as a prerequisite.
Database and Big Data
Due to advance in technology, data is abundant, offering insights businesses require. However, large amounts of data may be complex & difficult to use. In business, we must understand how to capture, clean, contextualize, merge, store, access & analyze data to get better understanding of how to capture & merge data forms into database & convert it into knowledge.

This course provides an overview of big data, underlying principles of a distributed system & how this forms a database, data pipelines & practices used in businesses, software systems used to handle big data, data security, & data provenance. Tools used to build databases or run data science introduced & students familiarized with information technologies used to manipulate, store & analyze data.

Students will be able to:
・Understand Big Data and its sources
・Identify the stages of the data processing pipeline
・Describe the design of database and its components
・Develop a plan to store big data into databases
・Differentiate between different solutions that are available for handling big data
・Recognize the value of big data and the opportunities it provides to businesses
Digital Business Strategies
The combination of computers and communication, now commonly known as ICT or information and communication technologies made a rapid advance into business with the inventions related to Internet, smart phones, and business intelligence, dawning what is known as online business or digital business.

This course is an introduction to Digital Business. Starting from basics of information technology (IT) and communication, including Internet technologies, this course brings the students to understand businesses that had been created with the key components that were just mentioned. The course lays the foundation for students to "think digital" and "think strategically" on how to make businesses using "digital"
Digital Marketing
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements for achieving exactly this by guiding you through steps to create your perfect digital marketing strategy. This course analyses the essential techniques and platforms of digital marketing, which includes social media, content marketing, Search Engine Optimization, user experience, display advertising, as well as the broader aspects of implementation such as planning, integration with overall company aims, and presenting to decision makers. The course is composed of five main parts as mentioned in the course outline.
Principles of Marketing
This course provides an introduction to the principles of marketing. Throughout this course we will examine the basic principles of marketing, including: segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion)--the STPMM. Students will learn how these various concepts work together to create an offering that will be successful in the marketplace. International and Japanese case studies (such as award-winning commercials that highlight a specific concept) will be used as the basis for in-class discussions and analysis. Prior knowledge of the subject is not required to take this course.
Marketing Modeling
Description coming soon...
Mathematics for Business and Economics
This course is designed for Business and Economics students. Topics include the review of linear and non-linear functions and models (including cost, revenue, profit, demand and supply), solving linear and non-linear systems of equations, matrices, mathematics of finance (including simple and compound interest), as well as optimization of constraint and unconstrained functions.
Principles of Management
Effective organizational management is essential in order to establish, operate and lead business activities. But what is 'management', and how can we 'manage' organizations? This course is designed as an introduction to the principles and processes of management, including definitions and functions of management, management theories, planning, organizing, leading and controlling organizations. People and team management, and strategic management are also major components of this course. In this course, students are expected to acquire useful business skills, and actively participate in the class discussions.

The objective of this course is to provide students with fundamental concepts and frameworks of business management. Students are also expected to gain various study/management skills such as good analytical skills and effective communication skills.
Statistics I
This course is a first course in applied statistics. It will familiarize you with the basics of statistical thinking, language, and techniques, thus providing you with the needed skills to address questions that have real life consequences and effects. By the end of the course, you will able to organize and summarize empirical data. This course will also teach you how to compute probabilities, making you skillful in the uses of theoretical probability distributions.
Statistics II
This course covers applied Statistics in Business and Economics highlighting the following topics: Simple Regression, Multiple Regression, and Time Series Analysis. The objective of this course is to prep students to deal with real data and real business applications through examples, case studies, and problems.
Social Media and Business
This course provides frameworks to understand the new digital marketing landscape & mechanisms on how firms can effectively implement their digital marketing strategies. The course introduces digital marketing, social media & business & explores how social media has disrupted traditional marketing strategies. The course introduces how companies currently allocate resources to different tools such as social media, paid search, & display advertising. The course goes in depth into social media, its different forms, how content goes viral & how businesses can use social media for marketing. We explore how user generated content is linked to social media & what encourages users to create user generated content & several tools that quantify return on investments (ROI) on social media platforms.