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Nora Sharkasi
ノラ シャーカシ

Associate Professor
Digital Marketing, Data Analytics, and Entrepreneurship
  • B.S., LaRoche College, Pittsburgh, USA
  • M.S., London School of Economics and Political Science (LSE), UK
  • M.B.A., Birziet University, Middle East
  • Ph.D., University of Tsukuba, Japan
nsharkas[at mark]

Nora Sharkasi

Bibliographical Statement

Professor Sharkasi completed her studies in multiple disciplines – IT, Mathematics, Information System Management, and Applied Data Analytics in Marketing. She obtained academic degrees from countries in three continents: America, Europe, and Asia. She earned her B.Sc. in Information Technology with a minor in Math from LaRoche College in Pittsburg, USA. After that, she completed an M.B.A. at Birzeit University, and later graduated from the master’s program in Analysis, Design, and Management of Information Systems at the London School of Economics (LSE) with distinction. Her most recent academic degree achievement was a Ph.D. from the School of Systems and Information Engineering at the University of Tsukuba, Japan, and she received an award for outstanding research and social responsibility efforts upon graduation.

During her M.B.A. studies, she assumed a full-time position as an Assistant to the Dean in the Faculty of Engineering at Birzeit University. She was also a researcher in a project funded by the World Bank to establish the first Virtual Reality (VR) Lab in an academic environment in the region. During this pursuit, she contributed to research in this field by two co-authored conference papers. Based on her interest in VR, she was granted a visiting researcher position in the GET Lab at the University of Paderborn, Germany.

She also worked on other projects; while pursuing her master’s in London, she worked on a project to investigate customer attitude for using a PC augmented reality application for a wrist watch company. During her doctorate program, she worked on a project with a shopping center in Tokyo to optimize profits. She also worked with a Japanese consulting company on a project for promoting KUSAYA fish – produced in Hachijo Island- locally and abroad. After completing her Ph.D., she worked for one year in consulting in Tokyo, and was among the top 5 billing consultants when she left to work at the International University of Japan (IUJ).

Her current research interests include:
・Analytics, Machine Learning and Text Mining
・Consumer Behavior
・Engagement and Involvement in Digital World and Viral Content
・Marketing Performance Metrics
・Virtual and Augmented Reality in Business
・Blockchain and Omni Channels
・Tourism in Southeast Asia

Selected Publications of Nora Sharkasi

Peer-reviewed Journal Publications

Myat, A. A., Rajasekera, J., & Sharkasi, N. (2018). Myanmar's tourism: Sustainability of hotel sector for digital marketing. Benchmarking: An International Journal. (Currently under revision)

Sharkasi, N., Sumita, U., & Yoshii, J. (2014). Development of enhanced marketing flexibility by optimally allocating sales campaign days for maximizing the expected total sales. Global Journal of Flexible Systems Management, 16(1), 87-95. DOI: 10.1007/s40171-014-0082-9

Conference Papers

Rajasekera, J., & Sharkasi. N. (2018, January). Optimizing expected profit under flexible allocation of campaign days and budget for the management of shopping centers: A machine learning approach. Paper presented at the 2018 International Conference on Business and Information, Okinawa, Japan.

Myat, A. A., Rajasekera, J., & Sharkasi, N. (2016, November). Myanmar's tourism: Readiness of hotel sector for online booking. Paper presented at the International Conference on Organization and Management (ICOM), Abu Dhabi University, Abu Dhabi, UAE.

Sharkasi, N., Sumita, U., & Rajasekera, J. (2016, November). Optimizing expected profit in shopping centers under flexible allocation of campaign days and optimal campaign budget. Paper presented at the International Conference on Organization and Management (ICOM), Abu Dhabi University, Abu Dhabi, UAE.

Hassan, R., Ghadban, S., Aboudi, O., Khateeb, Y., Salem, H., & Sharkasi, N. (2014, November). Virtual reality as a collaborative and multidisciplinary communication tool for reconstruction of historically important sites. The case of Jericho/Palestine. Paper presented at the The 5th International Conference EuroMed, Limassol, Cyprus.

Sharkasi, N., Sumita, U., & Jun, Y. (2013, December). Development of enhanced marketing flexibility by optimally allocating sales campaign days over a given period for maximizing the expected total sales. Paper presented at the 13th GLOGIFT Conference IIT, Global Institute of Flexible Systems Management, Delhi, New Delhi, India.

Sharkasi, N., Hassan, R., & Hagerhal, C. (2010, October). Presence in virtual cave, CAAD. 5th International Conference Proceedings of the Arab Society for Computer Aided Architectural Design (ASCAAD) (pp. 271-278). Fez, Morocco: ASCAAD. ISBN 978-1-907349-02-7

Sharkasi, N. (2010, June). Subjective presence, factors, concepts, and theories: Development of BZU presence questionnaire. Paper presented to the VR Unit, Faculty of Engineering, Birzeit University, Birzeit, Palestine.