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Marketing Concentration Module

Explore Global Markets

This concentration highlights practical skills that are required to be successful in marketing. If you are enthusiastic about learning how markets function differently around the globe, this is right for you.

Consumer Behavior
This course is an intermediate level course that builds on students' marketing knowledge learned in "Principles of Marketing." Students will apply their understanding of these basic principles of marketing to examine consumers, consumer culture, and consumer behavior from a global perspective. Students will learn how consumers behave in the globalized marketplace. International and Japanese case studies will be used as the basis for in-class discussions and analysis. "Principles to Marketing" is required as a prerequisite for this course. "Marketing Strategy" is also recommended as a prerequisite.
Digital Marketing
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements for achieving exactly this by guiding you through steps to create your perfect digital marketing strategy. This course analyses the essential techniques and platforms of digital marketing, which includes social media, content marketing, Search Engine Optimization, user experience, display advertising, as well as the broader aspects of implementation such as planning, integration with overall company aims, and presenting to decision makers. The course is composed of five main parts as mentioned in the course outline.
Financial Accounting
This course provides the accounting fundamentals governing preparation of financial statements. It discusses the accrual accounting concepts, transactions analysis and the recording process. The first part of specific topics includes cash, receivables, inventories and long-term assets. The second part covers liabilities and equities. The statement of cash flow and financial statement analysis topics are also covered in the third part. Overall, the whole accounting cycle is discussed so that students will acquire knowledge of the preparation, proper reporting and analysis of financial statements.
Global Marketing
The Global Marketing course focuses on opportunities and challenges created by globalization. It examines cross-cultural and management issues in an international marketplace. The aim of this course is to enable students to better analyze and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing within international competitors in their home markets. We draw from current business periodicals to raise our awareness of what is happening in the marketing environment and how trends affect industries, markets, and the effectiveness of strategies that marketers employ. Special attention is placed upon different tools and analytic competences to marketing managerial roles when competing internationally.
Human Resources Management
The human resource function of modern organizations is critical, as people are our most important resource. This course is a survey of theory and practices, and current issues facing organizations as related to attracting, selecting, and maintaining a productive workforce in today's competitive operating environment. Students will examine the changing roles and responsibilities of human resources managers, the responsibilities of organizational leadership for incorporating human resource issues in strategic planning and initiatives with emphasis on current legal considerations.
Principles of Marketing
This course provides an introduction to the principles of marketing. Throughout this course we will examine the basic principles of marketing, including: segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion)--the STPMM. Students will learn how these various concepts work together to create an offering that will be successful in the marketplace. International and Japanese case studies (such as award-winning commercials that highlight a specific concept) will be used as the basis for in-class discussions and analysis. Prior knowledge of the subject is not required to take this course.
Marketing Research
This course will provide an introduction to market research as a business decision-making tool. The primary goal of this course is to equip students with an understanding of how market research can help them make business decisions and how they can transform research findings into actionable business insights. The course also aims to help students gain the ability to evaluate and interpret research designed and conducted by outside providers. During the course, we will discuss a wide range of research methods and their application to the services and non-profit sectors. Students will have the opportunity to define a business problem, develop a research plan, collect and analyze data and present findings and their implications as a class project.
Marketing Strategy
This is an intermediate level course that builds on students' marketing knowledge. Students will apply their understanding of basic principles to current issues in marketing including: online marketing, global marketing, and social marketing. International and Japanese case studies will be used as the basis for in-class discussions. "Introduction to Marketing" is required as a prerequisite.
Principles of Management
Effective organizational management is essential in order to establish, operate and lead business activities. But what is 'management', and how can we 'manage' organizations? This course is designed as an introduction to the principles and processes of management, including definitions and functions of management, management theories, planning, organizing, leading and controlling organizations. People and team management, and strategic management are also major components of this course. In this course, students are expected to acquire useful business skills, and actively participate in the class discussions.

The objective of this course is to provide students with fundamental concepts and frameworks of business management. Students are also expected to gain various study/management skills such as good analytical skills and effective communication skills.
Statistics I
This course is a first course in applied statistics. It will familiarize you with the basics of statistical thinking, language, and techniques, thus providing you with the needed skills to address questions that have real life consequences and effects. By the end of the course, you will able to organize and summarize empirical data. This course will also teach you how to compute probabilities, making you skillful in the uses of theoretical probability distributions.
Web and Mobile Technology
This course provides you with the fundamental knowledge about web and mobile technologies. Technology is integrated in all parts of our lives, with the web and mobile giving us increased interconnectivity with others. These tools are integral and skills that allow us to understand and to use these tools become increasingly important in the current digital economy. This course will aim to give students a first look into the coding behind web and mobile technologies and how these codes are constructed. Different functionalities are explored and students should be able to create a basic web page and mobile app at the end of the course. 
Database & Big Data
The course will instead provide an overview of what big data is, the underlying principals of a distributed system and how this forms a database, data pipelines and practices used in businesses, software systems that can be used to handle big data and models that can be used to represent database systems.  
Digital Business Strategies
This course is an introduction to Digital Business. Starting from basics of information technology (IT) and communication, including Internet technologies, this course brings the students to understand businesses that had been created with the key components that were just mentioned. The course lays the foundation for students to "think digital" and "think strategically" on how to make new businesses using "digital".
Social Media & Business
This course will provide frameworks to understand the new digital marketing landscape and mechanisms on how firms can effectively implement their digital marketing strategies. It will provide an introduction to digital marketing, social media and business and explore how social media has disrupted traditional marketing strategies. The course will proceed to go in-depth into social media, the different forms it can take, how content can go viral and how businesses can go about using social media to market their business. We will explore how user-generated content is linked to social media and what can encourage users to create user-generated content and several tools that can quantify return on investments (ROI) on social media platforms.