Entrepreneurship & Business Innovation Concentration Module
Entrepreneurship & Business Innovation
This concentration area provides complete exposure to entrepreneurship and managing innovations, including financing techniques and marketing. Whether it's your own dream business, family business, or a spin-off of an existing business, the practicum courses give the students hands on know-how to apply what was learned with the help of two state of the art labs that are being created on campus under the guidance of experienced faculty and industry practitioners.
Quote from Professor
This course is an introduction to Digital Business. Starting from basics of information technology (IT) and communication, including Internet technologies, this course brings the students to understand businesses that had been created with the key components that were just mentioned. The course lays the foundation for students to "think digital" and "think strategically" on how to make businesses using "digital"
Students will be able to:
・Produce a competent start up plan
・Distinguish between the different funding options available and the advantages and disadvantages of each option
・Identify the elements of a good pitch and replicate them
・Design a plan to obtain funding from each funding option
・Generate the required deliverables for each funding option
・Create a pitch to appeal to potential investors