Faculty
(Last Updated: Dec 21, 2021 09:04)
Nora Sharkasi
Department of Digital Business & Innovation
Associate Professor
nsharkas@tiu.ac.jp
Education
- 2015 Ph.D. - University of Tsukuba, Japan
- 2011 M.Sc. - London School of Economics and Political Science LSE, UK
- 2003 B.Sc. - LaRoche University, PA, USA
Teaching and Research Interests:
Digital Marketing, Entrepreneurship Strategy and E-commerce, Marketing Modeling, Big Data and Analytics, Augmented and Virtual Reality, Digital Business Communication.
Academic Appointments/Professional Experience
2018 - present
Associate Professor, TIU
2016-2018
Assistant Professor, IUJ
Selected Publications/Conference Papers
Song, H., Zhang-Zhang, Y., Tian, M., Rohlfer, S., Sharkasi, N. (2019) "Culture and regional innovation performance: an exploration in China", Chinese Management Studies, https://doi.org/10.1108/CMS-03-2018-0434
Myat, A., Sharkasi,N., Rajasekera, J. (2019) "Myanmar’s tourism: Sustainability of ICT to support hotel sector for online booking and digital marketing", Benchmarking: An International Journal, https://doi.org/10.1108/BIJ-07-2017-0200
Sharkasi, N., Sumita, U., Rajasekera, J. (2018) “Optimizing Expected Profit under Flexible Allocation of Campaign Days and Campaign Budget for Management of Shopping Centers: A Machine Learning Approach”, International Journal of Business and Information, DOI: 10.6702/ijbi.201806_13(2).0003