(Last Updated: Feb 25, 2022 14:09)

Kayhan Tajeddini

Department of Business Economics

Professor, Strategic Management and International Management


  1. 2007 Ph.D. - Bradford University School of Management, UK.
  2. 1999 M.A. - Mazandaran University of Science and Technology
  3. 1996 B.A. - Economics and Management, Tehran University

Teaching and Research Interests:

Innovation, entrepreneurship, strategic management, marketing strategy and consumer behavior

Academic Appointments/Professional Experience

2016 -

Full Professor of Strategic Management and International Business, Institute for International Strategy, Tokyo International University (TIU), Japan


Associate Professor of Marketing (Docent), School of Economics and Management, Lund University, Sweden


Associate Professor, Marketing Field leader, Ritsumeikan Asia Pacific University, Japan


Lecturer, Les Roches International School of Management, Switzerland


Lecturer, University of South Wales, UK


Foreign Purchasing Supervisor, Tile Industry

Fellowship & Grants



Recipient ➔Awarded for Outstanding Contribution in Reviewing in IJHM


Recipient ➔Awarded for Excellence - 2016 Outstanding Author Contributions Emerald Literati


Recipient – Broman Postdoc Scholarship School of Business, University of Gothenburg, Sweden


Recipient – research award, a conference of Quality Management, 2007, Iran


Recipient – research award (one of the best papers), Academy of marketing, UK


Recipient – research award, A full bursary, Academy of Marketing in Dublin, Ireland

Research Grants

(Success in winning internal and external research grants)


Recipient – research grant, Bilateral research collaboration with Asia, ETH, Switzerland (19’910 CHF)


Recipient – research grant, Japan Society for the Promotion of Science (JSPS), Japan Government, (4,420,000JPY)


Recipient – research grant, Ragnar Söderberg Foundation, Sweden (32,000,000 SKR)


Recipient – research grant, Asia Pacific University, Japan (10,000,000 JPY)


Recipient – research grant, Les Roches, Switzerland (20,000 CHF)

Selected Publications/Conference Papers

Gamage, T.C., & Tajeddini, K.,. (2022). A multi-layer organizational culture framework for enhancing the financial performance in tourism and hospitality family firms. Tourism Management, 91.

Tajeddini, K., Gamage, T.C., Ul Hameed, W., Qumsieh-Mussalam, G., Chaijani, M. H., Rasoolimanesh, S.M., & Kallmuenzer, A. (2022). How self-gratification and social values shape revisit intention and customer loyalty of airbnb customers. International Journal of Hospitality Management, 100(3).

Kallmuenzer, A., Tajeddini, K., Gamage, T.C., Lorenzo, D., Rojas, A. & Schallner, M.J.A. (2021). Family firm succession in tourism and hospitality: An ethnographic case study approach. Journal of Family Business Management, ahead-of-print(ahead-of-print). doi: 10.1108/JFBM-07-2021-0072

Gamage, T.C., Tajeddini, K., and Tajeddini, O., . (2021). Why chinese travelers use wechat to make hotel choice decisions: A uses and gratifications theory perspective. Journal of Global Scholars of Marketing Science, In Press.

Srikanta Patnaik, S., Tajeddini, K., & Jain, V., . (2021). Computational management: Applications of computational intelligence in business management. Modeling and Optimization in Science and Technologies, Switzerland: Springer.

Tajeddini, K., Rasoolimanesh, S.M., Gamage, T. C., & Martin, E.,. (2021). Exploring the visitors' decision-making process for airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior. International Journal of Hospitality Management, 96(July), 102950.

Merkle, T., Tajeddin, K., and Wittmer, A. (2021). Can the netflix business model actually work for commercial aviation in central europe? It is complicated! Journal of Hospitality & Tourism Cases, 9(2), 29-21.

Tajeddini, K., & Ratten, V. (2020) The moderating effect of brand orientation on inter-firm market and performance, Journal of Strategic Marketing, 28 (3), 194-224

Merkle, T., Tajeddini, K, Vlachos, I., & Keane, J., . (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passengers’ emotions. In V. Ratten (Ed.), Entrepreneurship as empowerment: Knowledge spillovers and entrepreneurial ecosystems (pp. 127-150): Emerald Publishing Limited.

Tajeddini, K & Martin, E., & Ali, A. (2020), Enhancing tourism business performance: The role of networking ties and entrepreneurial orientation in a dynamic environment, Int'l Journal of Hospitality Management

Azadegan, A., Syed, T.A., Blome, C., Tajeddini, K. (2020) Supply Chain Involvement in Business Continuity Management: Effects on Reputational and Operational Damage Containment from Supply Chain Disruptions, Supply Chain Management: An International Journal

Tajeddini, K., Martin, E. & Altiney, L. (2020), The importance of human-related factors on service innovation and performance, Int'l Journal of Hospitality Management,85

Graham, D., Ali, A., & Tajeddini, K (2020) Open kitchens: customers' influence on chefs' working practices, Journal of Hospitality and Tourism Management, 45, 27-36

Anwar, M., & Tajeddini, K., Ullah, R., (2020) Entrepreneurial finance and new venture success ‐ The moderating role of government support, Business Strategy and Development, 1-14

Azadegan, A. Srinivasan, R., Blome, C., & Tajeddini.K., (2019) Learning from anomalies: Near Miss and Disruptions in developing supply chain disruption response strategies, Int'l J. Production Economics, 216 (October) 215-226

Ratten, V. & Tajeddini, K. (2019) Editorial: Entrepreneurship and sports business research: synthesis and lessons: introduction to the special journal issue, Int'l J. Sport Management and Marketing, 19,(1/2)

Azadegan, A. Srinivasan, R., Blome, C., & Tajeddini.K., (2019) Learning from anomalies: Near Miss and Disruptions in developing supply chain disruption response strategies, Int'l J. Production Economics, 216 (October) 215-226

Tajeddini, K., & Mueller, S. (2019) Moderating effect of environmental dynamism on the relationship between a firm’s entrepreneurial orientation and financial performance, Entrepreneurship Research Journal, 9(4): 1-13.

Ratten, V.& Tajeddini, K., (2018) Women’s entrepreneurship and internationalization: Patterns and trends, Int'l Journal of Sociology and Social Policy, 38 (9/10), 780-793

Ratten, V. & Tajeddini, K, (2017) Innovativeness in family firms: An internationalization approach, Review of Int'l Business and Strategy, 27(2), 217-230

Tajeddini, K., Walle, A., & Denisa, M. (2017) Enterprising women, tourism, and development: The case of Bali, Int'l Journal of Hospitality & Tourism Administration,18(2), 195-218

Tajeddini, K., Ratten, V., & Denisa, M., (2017) Female tourism entrepreneurs in Bali, Indonesia, Journal of Hospitality and Tourism Management, 31(1), 52–58

Tajeddini, K. & Trueman, M. (2016) Environment-strategy and alignment in a restricted, transitional economy: Empirical research on its application to Iranian state-owned enterprises, Long Range Planning, 49 (5), 570-583

Tajeddini, K. (2016) Financial orientation, product innovation and firm performance: An empirical study in the Japanese SMEs, Int'l Journal of Innovation & Technology Management, 13(3),1-30

Tajeddini, K. (2016) Analyzing the influence of learning orientation and innovativeness on the performance of public organizations: The case of Iran, Journal of Management Development, 35(2),134 - 153

Qumsieh, G., & Tajeddini, K. (2016) Tourism and place branding in Switzerland: How perceptions of place attributes for short and long visits can influence destination choice. Journal of Hospitality and Tourism Management 26(March)18-26.

Tajeddini, K., Elg, U. & Ghauri, P. (2015) Inter-firm market and brand orientation in international SMEs: implications for relationship marketing, International Marketing in the Fast-Changing World: Advances in International Marketing, 26(107),107-131

Tajeddini, K. (2015) Exploring the Antecedents of Effectiveness and Efficiency, Int'l Journal of Hospitality Management 49(7),125-135

Tajeddini, K. (2015) Using the integration of disparate antecedents to drive world-class innovation performance: An empirical investigation of Swiss watch manufacturing firms, Tékhne, 13(1), pp. 34-50

Tajeddini, K., & Trueman, M. (2014) Perceptions of Innovativeness among Iranian Hotel Managers, Journal of Hospitality and Tourism Technology, 5(1),62-77

Tajeddini, K. & Nikdavoodi, J. N. (2014) Cosmetic buying behavior: Examining the effective factors, Journal of Global Scholars of Marketing Science, 24(4),395-410

Tajeddini, K. (2014). The effect of organizational structure and hoteliers' risk proclivity on innovativeness, Asia-Pacific Journal of Management Research and Innovation, 10(1), 1-12

Tajeddini, K., & Ulf, E., & Trueman, M. (2013). Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation, Journal of Retailing and Consumer Services, 20(5), 453-462

Tajeddini, K., & Mueller. S.L. (2012). Corporate entrepreneurship in Switzerland: Evidence from a case study of Swiss watch manufacturers, Int'l Entrepreneurship and Management Journal, 8(3), 355-372

Tajeddini, K. & Trueman, M. (2012). Managing Swiss hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry, Int'l Journal of Hospitality Management, 31(4), 1119-1129

Tajeddini, K. (2011). Customer orientation, learning orientation, and new service development: An empirical investigation of Swiss hotel industry, Journal of Hospitality & Tourism Research, 35(4),437-468

Trueman, M., & Tajeddini, K. (2011). Book Review: Exploring innovation, by David Smith, McGraw Hill Education Publishers, Berkshire, 2006., Innovation: Management, Policy & Practice, 13(1), 134-40 [Review funded by McGraw Hill Education Publishers, 2007]

Tajeddini, K. (2011). The effects of innovativeness on effectiveness and efficiency, Education, Business and Society: Contemporary Middle Eastern Issues, 4(1),6-18

Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the Hotel industry in Switzerland, Tourism Management, Vol. 31, pp. 221–231 (nominated as one the best papers in the track of marketing strategy in the Academy of Marketing conference 2008)

Tajeddini, K. & Mueller. S.L. (2009). Entrepreneurial characteristics in Switzerland and the UK: A comparative study of techno-entrepreneurs, Journal of International Entrepreneurship, 7(1), 1-25

Tajeddini, K. (2009). Perceptions of learning among Swiss watch managers, Journal of Workplace Learning, 21(7), 525-537

Tajeddini, K. (2009). The impact of learning orientation on NSD and hotel performance: Evidence from the hotel industry in Iran, Journal of Education, Business and Society: Contemporary Middle Eastern Issues, 2(4), 262-275

Tajeddini, K., & Tajeddini, K. (2008). Effect of innovativeness, risk taking, self-confidence, and need for achievement on venture performance: Evidence from Switzerland, European Journal of International Management, 2(4), 437-453

Tajeddini, K., & Trueman, M. (2008). Potential for innovativeness: A tale of the Swiss watch industry, Journal of Marketing Management, 24(1-2), 169-184 (nominated as one the best papers in the track of marketing strategy in the Academy of Marketing conference 2006).

Tajeddini, K., & Trueman, M. (2008). Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers, Int'l J. of Entrepreneurship and Small Business, 7(2), 169-184

Tajeddini, K., Trueman, M., & Larsen, G. (2006). Examining the effect of market orientation on innovativeness, Journal of Marketing Management, 22(5-6), 529-551.

Institute for International Strategy