| Arghashi, V. (2024). โCompulsive Social Media Use and Impulsive Buying: Social Capital in the Post-Pandemic Era.โ International Journal of Electronic Commerce, under publication. |
| Arghashi, V. (2024). โExploring Usersโ Fluidity and Adaptation in Virtual Worlds: Metaverse Features and the Interaction of Awe and Realism.โ Asia-Pacific Journal of Business Administration, under publication. |
| Arghashi, V. (2022). โShopping with Augmented Reality: How the Wow Effect Changes the Equations.โ Electronic Commerce Research and Applications, 54, 101166. https://doi.org/10.1016/j.elerap.2022.101166 |
| Arghashi, V., & Cenk, A. Y. (2022). โInteractivity, Inspiration, and Perceived Usefulness: How Retailersโ AR Apps Can Improve Consumer Engagement through Flow.โ Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102756 |
| Arghashi, V., & Cenk, A. Y. (2022). โCustomer Brand Engagement Behaviors: The Role of Cognitive Values, Intrinsic and Extrinsic Motivations, and Self-Brand Connection.โ Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2021.2018936 |
| Arghashi, V., Bozbay, Z., & Karami, A. (2021). โAn Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction.โ Journal of Relationship Marketing. https://doi.org/10.1080/15332667.2021.1933870 |
| Arghashi, V., & Okumus, A. (2020). โCountry-of-Origin Image: SMEs and Emerging Economies โ Evidence from a Case Study of Manufacturing SMEs in Turkey.โ Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2020-0106 |
| Bozbay, Z., Baลlar, A. K., Erdoฤan, G., & Arghashi, V. (2020). โIdentifying Consumer Attitudes Towards Celebrity Endorsement in Advertisements of Competing Brands.โ Anadolu University Journal of Social Sciences, 20(4), 1-22. https://doi.org/10.18037/ausbd.845682 |
| Arghashi, V., & Hazrati Tarzam, A. (2024). โImpact of Central and Peripheral Route Processing on Mental Imagery and Purchase Intention in Augmented Reality.โ Presented at the International AIRSI2024 Conference, Spain, June 10-12, 2024. |
| Arghashi, V., & Gunalay, Y. (2024). โMetaverse is for Me: Millennialsโ and Gen Zโs Intrinsic and Extrinsic Motivations.โ Presented at the 9th International XR Metaverse Conference, Busan, May 20-22, 2024. |
| Bozbay, Z., Karami, A., & Arghashi, V. (2018). โThe Relationship Between Brand Love and Brand Attitude.โ Presented at the 2nd International Conference on Management and Business, Tabriz, Iran, May 8-9, 2018. |
| Karami, A., Bozbay, Z., & Arghashi, V. (2018). โThe Influence of Social Media Trust on Consumer Behavioral Intention in the Tourism Industry.โ Presented at the 2nd Conference on Management & Business, Tabriz, Iran, May 8-9, 2018. |
| Arghashi, V., & Fazlzadeh, A. (2015). โThe Evaluation of the Factors Affecting Brand Love on Loyalty and Word-of-mouth Advertising: Evidence from Biscuit Brands in Iran.โ Presented at the International Conference of Modern Research in Management, Economics, and Accounting, Istanbul, Turkey, July 27-28, 2015. |
