Yee Heng Tan
Department of Digital Business & Innovation
Associate Professor
Email: yhtan@tiu.ac.jp
Last updated: October 26, 2023 5:02 pm
⬛ Education
2018 Ph.D. - Marketing, Singapore Management University |
2011 B.B.M. - Marketing & Psychology, Singapore Management University |
⬛ Teaching and Research Interests
Social Networks, Online Platforms, Crowdfunding, Marketing, Research Methods and Data Analysis
⬛ Academic Appointments
2021- Associate Professor, Tokyo International University |
2019 Visiting Fellow, Singapore Management University |
2018-2021 Assistant Professor, Tokyo International University |
⬛ Fellowships & Grants
No items found
⬛ Selected Publications/Conference Papers
Tan & Reddy (2021) โCrowdfunding Digital Platforms: Backer networks and their impact on project outcomes,โ Social Networks, Vol. 64 (Jan), 158-172. |
Tan & Reddy (2020), โCrowdfunding Platforms: Ecosystem and Evolution,โ Foundations and Trendsยฎ in Marketing, Vol. 14: No. 2, Now Publishers Inc: Boston-Delft, ISSN 15550761, doi:/10.1561/1700000061. |
Tan & Reddy (2019), โFunding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions,โ in Parvatiyar & Sisodia (Eds.), Handbook of Advances in Marketing in an Era of Disruptions. Essays in Honor of Jagdish N. Sheth. SAGE Publishing, ISBN: 9789352809585. |
Reddy & Tan (2017), โCrowdfunding- Financing ventures in the digital era,โ GfK Marketing Intelligence Review, 9(1), 37-41. |